Marketing & Digital Strategy Portfolio

Harris-Walz Presidential Campaign | Social Media Strategy & Digital Growth Lead

🚀 Executive Impact: Driving 10M+ Reach & 35MM+ Views in Digital Advocacy

The Challenge:

🔹 Mobilizing millions of potential voters through social-first engagement in a rapidly shifting political landscape.
🔹 Creating viral, shareable content that transcended traditional campaign messaging.
🔹 Implementing a data-backed strategy that sustained engagement growth at an exponential rate while scaling internal operations.

The Strategy:

💡 Data-Driven Content Engineering
🔹 Developed a psychology-based content strategy leveraging behavioral triggers and A/B testing to optimize engagement.
🔹 Executed agile digital storytelling, seamlessly blending policy messaging with high-retention creative formats.

📊 AI-Optimized Viral Content Execution
🔹 Designed & deployed real-time engagement tactics to boost virality within the first 15 minutes of content publication.
🔹 Utilized carousel posts, strategic hashtagging, and trend-driven storytelling to sustain engagement velocity.

🎯 Scalable Cross-Platform Social Growth
🔹 Led full-funnel optimization for TikTok, Instagram, Facebook, and Twitter, ensuring multi-platform synergy.
🔹 Built a reproducible content strategy, which was successfully scaled across multiple accounts with different messaging & demographic targets.

💼 Leadership & Team Growth
🔹 Managed and trained a 15-person team, coaching internal teams on viral content frameworks and data-driven growth tactics.
🔹 The performance of my strategies secured new stakeholder investments, which directly enabled the expansion from 15 to 95+ employees across three teams—each benefiting from the content infrastructure I helped build.

Impact & Results:

✅ 10M+ Total Reach across campaign social media channels.
✅ 6M+ Weekly Views, sustaining peak engagement.
✅ 5.9M New Viewers acquired within a single reporting period.
✅ 35MM+ Total Views across managed accounts, with a 30% MoM increase.
✅ 77,185% Growth in Engagement, setting new virality benchmarks.
✅ 46,258% Increase in Profile Traffic, fueling voter awareness & advocacy.
✅ Secured stakeholder investments, leading to the launch of two additional initiatives under the organization.

🚀 Case Study in Political Digital Marketing Excellence

This campaign became a blueprint for high-velocity, data-driven audience engagement, proving that precision-engineered content strategy can reshape digital political marketing at scale.

Why This Matters:

🔹 Redefining Political Digital Marketing – I architected a scalable internal framework that trained teams and expanded operations from 15 to 95 people across 3 divisions in just 5 months, setting a new industry benchmark for political digital engagement.
🔹 Scalable Impact – This initiative proved how data-driven storytelling, behavioral marketing, and real-time optimization can drive viral momentum and sustainable audience growth.
🔹 Leadership in Action – Beyond content execution, I engineered a system for digital influence at scale, trained internal teams, and drove operational expansion, ensuring long-term strategic success.

💼 What This Means for Future Employers:

If you need a visionary marketing leader who can architect high-impact, data-driven engagement strategies at scale, let’s connect. The methodologies I’ve developed apply to any high-growth brand seeking to dominate digital engagement, drive revenue, and expand market influence.

With expertise in digital transformation, audience growth, and viral marketing, I am the VP, CMO, or Global Marketing Lead your brand needs to achieve exponential impact, category leadership, and sustainable growth.

🚀 Let’s discuss how I can help scale your brand to the next level.

My proven methodologies that contributed to the Harris-Walz campaign's viral success.

African Station and African American Weekend: Paris Olympics 2024

Problem: Crafting a Unified Brand for a Global Cultural Celebration

The challenge was to establish a compelling, cohesive brand identity for Africa Station and African American Weekend at the Paris 2024 Olympics, a landmark initiative aimed at celebrating African and African American culture on the world stage. The objective was to:

✔️ Drive international visibility and attract global visitors to Saint Denis, positioning it as a cultural epicenter.
✔️ Foster pan-African unity through a shared narrative that honors the continent’s rich heritage and diaspora influence.
✔️ Overcome logistical and creative complexities, ensuring seamless execution of a large-scale, multi-stakeholder event.

Solution: Designing an Immersive Brand Experience
To meet this challenge, I developed and executed a holistic branding strategy, integrating visual storytelling, digital engagement, and cross-sector partnerships to create an experience that resonated with a global audience.

Project Scope: Leading Marketing & Design for a High-Impact Initiative

1. Brand Identity & Narrative Development

• Conceptualized a comprehensive brand identity system reflecting the cultural richness of African and African American heritage.
• Designed a visual storytelling framework that wove together historical, artistic, and contemporary narratives to create an immersive experience.

2. Digital & Social Media Strategy

• Led multi-platform digital engagement, managing content creation, strategic messaging, and community interaction.
• Drove audience growth and event awareness, optimizing reach through data-driven insights and targeted engagement strategies.

3. Visual & Environmental Design Execution

• Oversaw all visual branding elements, from logos and promotional graphics to large-scale event signage and environmental installations.
• Ensured seamless brand consistency across print, digital, and physical spaces, elevating the event’s aesthetic impact.

4. High-Level Strategic Partnerships

• Collaborated with key stakeholders including Mayor Mohamed Gnabaly (Île-Saint-Denis), Olivier N’Guessan, La Maison de l'Afrique, and Amber Clifford of Murai Consulting.
• Aligned multi-organization objectives to strengthen sponsorships, media visibility, and event credibility.

5. Website & Digital Infrastructure

• Designed the event’s official website, serving as a central hub for information, registration, and engagement.
• Prioritized user experience (UX) and accessibility, ensuring a seamless and visually compelling digital presence.

Impact: A Groundbreaking Cultural Platform on the Olympic Stage

✔️ Drove an audience of 1,300+ daily visitors, with peak events attracting over 3,000 attendees.
✔️ Designed and executed high-impact storytelling and brand activations, positioning Africa Station as the premier Olympic cultural diplomacy initiative.
✔️ Secured strategic media partnerships and sponsorships, elevating global visibility for African representation at the Olympics.
✔️ Strengthened brand partnerships, securing institutional support and long-term collaborations.

Impact Visualized

Lisboa Criola x Gulbenkian Museum 2023

📌 Problem:

The Gulbenkian Museum sought to elevate the cultural impact and visibility of Jardim de Verão 2024, an event celebrating diverse cultural expressions through music, cinema, and thought-provoking conversations. The challenge was to craft resonant messaging and a cohesive digital strategy that honored the event’s historical significance while driving audience engagement.

💡 Solution & Strategy:

To ensure Jardim de Verão 2024 reached a wider audience while maintaining cultural integrity, I developed a strategic storytelling framework that blended visual content, social engagement, and narrative positioning to amplify the event’s reach and impact.

🔹 Photography & Videography → Captured the festival’s vibrancy, performances, audience interactions, and immersive atmosphere to drive visual storytelling.
🔹 Social Media Marketing → Co-led the optimization of digital strategy, ensuring event narratives were cohesive, compelling, and widely distributed across platforms.
🔹 Messaging & Cultural Authenticity → Worked directly with music curator Dino D’Santiago on refining the messaging framework, ensuring narratives translated effectively across languages and cultural contexts.
🔹 Brand Story & Legacy Positioning → Centered the event’s storytelling on two landmark anniversaries:

• 50th anniversary of the 25th of April (Carnation Revolution)
• 100th anniversary of Amílcar Cabral’s birth
• Designed messaging that positioned Jardim de Verão 2024 as a catalyst for future cultural solidarity and expression.

🚀 Results & Impact:

✅ +6,000 New Followers across social platforms
✅ +500K Additional Instagram Profile Views during the campaign
✅ Enhanced event visibility & audience engagement, positioning Jardim de Verão 2024 as a leading cultural festival in Portugal.

🔹 Why This Matters:

This project was not just about event promotion—it was about shaping cultural narratives, digital impact, and legacy storytelling. Through strategic content marketing and immersive storytelling, I helped establish Jardim de Verão as a pivotal event in cultural diplomacy and historical commemoration.

💼 Looking for a marketing leader who can elevate cultural storytelling, brand impact, and audience engagement at scale? Let’s connect. 🚀

Impact Visualized:

Video Production for Strategic Marketing Campaigns

🌍 Global Ethnographic Research & Digital Brand Strategy

Video Summary

📌 Idea & Vision:

Leverage a global ethnographic research project to explore cultural identity and social dynamics and apply these insights to personal brand development, digital storytelling, and audience engagement. This approach resulted in significant social media growth and the founding of ADEOSHY Studios, a creative agency that now partners with leading global institutions.

💡 Strategy & Execution:

As a Watson Fellow, I conducted an immersive global research project examining the intersections of culture, identity, and digital influence. Unlike traditional academic research, this initiative sought to bridge theory with real-world application by testing how cultural narratives translate into digital engagement and audience psychology.

🔹 Ethnographic Research Across Multiple Countries → Conducted deep cultural analysis to understand identity perception, media influence, and engagement triggers in global communities.
🔹 Real-World Application to Digital Strategy → Used research findings to craft highly resonant content strategies that drive audience connection, social growth, and digital influence.
🔹 Personal Brand Development & Social Media Growth → Transformed research insights into scalable digital storytelling methodologies, applying A/B testing, viral triggers, and trend analysis to optimize content performance.

🚀 Impact & Results:

✅ 70,000+ TikTok Followers grown through strategic, research-backed content creation.
✅ 6M+ Viral Post Reach with 1.6M+ Likes, demonstrating high-impact audience engagement.
✅ Founded ADEOSHY Studios → Established a full-scale creative agency applying research-driven digital marketing strategies.
✅ Prestigious Collaborations → Partnered with Vocal Media, Gulbenkian Museum, the Olympics, and the City of Saint Denis to execute high-visibility marketing initiatives.

🔹 Why This Matters:

This project exemplifies the fusion of academic research, digital engagement, and brand innovation. By integrating ethnographic insights with audience psychology, I created a scalable content framework that drives viral impact, brand authority, and strategic brand partnerships.

💼 Seeking a marketing leader with a unique global perspective on digital influence, audience growth, and cultural storytelling? Let’s connect. 🚀

Video Summary